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Archive for March, 2011

I’ll be shooting a maternity session today – the second time for this couple. A few years back I did the photo session for their first child and they are coming back now for their second child. Maternity shoots are fun. I love the way the couples are about the pregnancy and how the love always shines through.

When shooting maternity shots I believe it’s important that the couple just be themselves. Sure, we will pose them and suggest ideas, but in the end, if they remain themselves, we can get some exceptional images for them to cherish forever.

Well, off to the studio to prepare everything for the shoot.

Visit Casual Elegance Photography® and plan your photo session today.

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Well here we go again. Someone loves the name Casual Elegance Photography so much that they decided to name their business it. Now, I’ve heard the saying that “imitation is the sincerest form of flattery”, but what they don’t realize is that the name Casual Elegance Photography® is protected by a US Federal Trademark ® and that the penalties can be severe when someone violates the Trademark laws.

What I don’t understand is why people just don’t follow good practices when they decide what they want to name a business. There are a lot of things to consider when purchasing a URL, developing a name for a business, investing into a website, and purchasing advertising materials. There’s cost, time, knowledge of the marketplace, etc. Why spend all that money just to have to do it all over again if you don’t have the right to use the name? A quick google search, a quick check of the USPTO website, a quick review of the laws associated with infringing on a trademark, and seeing if the name has a website… chances are that if casualelegancephotography.com is taken, the name is in use, so do a little more research before naming a business. Casual Elegance Photography® has been a registered trademark since 2008 and has been in business since 2000. Our website is http://www.casualelegancephotography.com. I’ve worked hard to brand my business and it’s cost a bunch of money and time to do so. So tomorrow starts the process of resolving this issue. Phone calls, contacting ISPs, and basic “first attempt” stuff… But it’s all necessary to protect then name, brand, and good will of Casual Elegance Photography® so I gladly do it.

Visit us at Casual Elegance Photography® – the finest in Boudoir, Intimate, Maternity, and Fine Art Photography.

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We are coming up on the most active time of year for weddings. Many brides-to-be are looking to have Boudoir Images taken as a present for their new husbands. The lead time to be sure to have the present in hand for the wedding varies by what you actually want… a calendar, a book, or just prints. On average I typically recommend about 20 days from the shoot until you have the work in hand. This means that you should plan to have the shoot done the month before the wedding to be on the safe side. I realize that things get hectic close to the wedding date, so contact me early and I can start preparing things so the shoot and post production go smoothly. 🙂

Visit Casual Elegance Photography ® to book your appointment today!

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Yesterday a client and I were showing her husband the final prints from a shoot. The images looked great and he was totally impressed with the way the surroundings looked in the shots. One image in particular looked like she was in a luxurious setting – surrounded by pillows and gold, etc. Her husband commented on the way it looked. She and I both chuckled a little because we knew exactly what the “set” looked like and how it looked so different in the shot.

In photography it’s what you see in the final print that creates the mood, the feel, and the image. The things you don’t see are the reality of it all. But that’s what it’s all about – creating art from life. We use props, angles, lighting, poses, and cropping to create a photo that pops – one that the viewer can believe what they want to believe. Much like reading a book, the viewer imagines the surroundings in their mind and develops a mental view of what it should be like. Never mind that there are lights, cords, tape holding things, other people, and a host of other things just out of frame. The viewer sees what’s there and fills in the rest.

This is what I love about my job – creating things that can mean different things to each of us. It’s exciting when the image pops up on the monitor and everyone on set can see what we have created. And most of all it’s so rewarding to see the client’s reaction to how great they look.

So if you are interested in seeing just how great you can look visit Casual Elegance Photography and make an appointment for your photo session today!

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